Case Study: Cupcake Vineyards empowers charitable giving and brand engagement with Yeti LLC

Cupcake Vineyards launches Joy of Giving with Yeti and donates up to $100,000

Yeti LLC partnered with Cupcake Vineyards to create the Joy of Giving campaign. The challenge was to develop a festive and intuitive digital platform that would deepen the customer's connection with the brand while enabling them to support meaningful charities. Key hurdles included tailoring the charity voting experience to a user's specific location and building a flexible system that could also support future initiatives for the customer.

The solution implemented by Yeti involved enhancing an existing QR code system to allow users to scan bottle caps and vote for local or national charities, with geolocation features to dynamically display relevant options. They built a scalable platform with integrated analytics to track engagement and performance. The successful campaign launched in November 2024, with Cupcake Vineyards donating up to $100,000 to charities based on the number of votes each received.

Cupcake Vineyards