Case Study: American Cancer Society Raises Over $80,000 with Yeti LLC’s Virtual Relay for Life Experience

American Cancer Society raises over $80,000 with Yeti LLC

The American Cancer Society, in partnership with Northeastern University, faced the challenge of moving its annual in-person Relay For Life fundraiser to a virtual space due to COVID-19 restrictions. Their goal was to replicate the event's key features, including a relay track, activity booths, and a Luminaria ceremony. Yeti LLC was tasked with creating a 3D virtual event experience to meet this need.

Yeti LLC developed a solution by modeling Northeastern University's gym in a 3D virtual environment where attendees used personalized avatars to explore. The platform included themed activity booths, a mainstage for speakers, and a digital replication of the Luminaria ceremony. This virtual event was extremely successful, ultimately raising over $80,000 for cancer research.

American Cancer Society