Case Study: Acquia achieves predictable, scalable revenue and 20%+ sales growth with Yesware

Yesware Drives Predictable Revenue Growth for North America’s Fastest-Growing Software Company

Acquia, a cloud-based CMS platform serving global teams, wanted to adopt the Predictable Revenue model but lacked the sales automation to execute it. Reps were spending roughly two hours a day on manual admin—copying and customizing emails and entering activities into Salesforce—while managers had little visibility into email effectiveness and spent hours chasing CRM updates.

Yesware’s inbox-integrated tools (templates, real-time email tracking, click-to-call, scheduled sends and automatic Salesforce logging) were rapidly adopted across the sales team, cutting admin time and enabling rapid testing and sharing of high-performing messaging. The result: a 31% boost in email reply rates, a 29% increase in call connect rate, elimination of manual CRM entry (about two hours saved per rep per day) and over 20% new business growth, along with clearer manager visibility into team activity.

Acquia

Tim Bertrand

VP, Worldwide Sales, Acquia