Case Study: Robin achieves 3x sales team growth and 45% higher reply rates with Yesware

Robin Supports 200% Sales Team Growth with Yesware’s Salesforce Sync

Robin, a Boston-based SaaS company that provides meeting room booking tools used by companies like Netflix, Kayak, and Sonos, faced scaling challenges when its Gmail/CRM integration proved unreliable. The sales team couldn’t fully manage lead statuses from the inbox, and with plans to double or triple headcount quickly, Robin needed a more robust sales enablement solution.

Robin adopted Yesware — using its CRM sidebar, shared email templates, and reporting — to centralize work in Gmail and standardize outreach. The change cut onboarding to about 15 minutes, supported rapid team growth (3x in 60 days / ~200% growth), and drove measurable gains: a 45% increase in reply rates and faster rep ramping (reply rates rising from ~20–35% to ~40–65%).

Robin

John Leonelli

Head of Sales and Partnerships