Case Study: Movable Ink achieves 3x conversion lift with Yesware Touchpoints

Movable Ink Deploys 12-Touch Drip Campaign Powered by Touchpoints

Movable Ink, a New York–based SaaS company that helps email marketers deliver contextually relevant content, needed a seamless, scalable way to nurture prospects. The sales team was frustrated piecemealing multiple tools and wanted a single platform to run multi-channel, multi-touch sequences for both new and older prospects.

They adopted Yesware’s Touchpoints (implemented in under a day) to run a 12-touch, 15-day drip across email, social, calls and direct mail, with Salesforce and Gmail integration. Touchpoints streamlined workflows (click-to-call, editable sequences, custom fields), saved reps significant time, and delivered a 3x increase in conversions.

Movable Ink

Bryan Vaughan

BDR & SDR Manager