Case Study: Guidebook saves 175 hours/month and boosts replies 50% with Yesware

Guidebook Saves 175 Hours/Month with Yesware’s Salesforce Integration

Guidebook, a venture‑backed Palo Alto company that builds mobile apps for events, faced a fragmented sales stack: reps used separate tools for email tracking, scheduling, and templates that often failed to log or send messages. This caused duplicated outreach, wasted selling time, and poor visibility into opportunity status in Salesforce.

By adopting Yesware’s Salesforce‑integrated Gmail tools, Guidebook automated activity logging, shared team templates, and added real‑time open alerts and a Salesforce sidebar. The change eliminated app switching, saved roughly 175 hours per month (about 8 hours a day across the team and ~100 hours per rep per year), increased response rates by up to 50%, tripled Yesware adoption, and restored clear pipeline visibility for managers.

Guidebook

Alan Blank

VP Product Marketing and Business Development