Case Study: Fiksu achieves 40+ hours/month back per sales rep with Yesware

Fiksu Sales Reps Win Back 40+ Hours/Month

Fiksu is a Boston-based mobile app marketing platform that sells to app developers, ad agencies, and brands. As the team scaled, sales reps were spending too much time on Salesforce data entry and not enough time selling; management wanted better visibility into prospect behavior, pipeline activity, and individual rep performance.

Yesware installed in under 15 minutes and synced email and calendar activity directly into Salesforce, giving reps easy email tracking, templates, mail merge, and automated follow-up. The rollout drove measurable gains — 60,000 emails synced, a 237% increase in Yesware users, and more than 40 hours saved per rep each month — while providing managers real-time insight that helped the team close more deals.

Fiksu

Michael Binder

Senior Director of Sales