Case Study: Dyn achieves 26% more business with Yesware

Dyn Closes 26% More Business with Yesware’s Tools and Integrations

Dyn, a cloud-based internet performance SaaS company, faced a lead-management problem: in 2013 the sales team had plenty of leads but no analytics to prioritize them. Reps spent large amounts of time on blind follow-ups and manual note-taking, making it difficult to know which prospects would convert or when to reach out.

Implementing Yesware’s Gmail plug-in and Salesforce integration gave reps email tracking, templates, mail merge, Send Later, reminders and a Salesforce sidebar, so they could see prospect engagement and reduce manual data entry. The result: 30% higher email reply rates, 32% higher call connect rates and 26% new sales growth, plus faster, more accurate CRM data and better-targeted outreach.

Dyn

Josh Delisle

VP of Sales, North America