Case Study: Boomtrain achieves 35% new business growth with Yesware

Boomtrain Uses Targeted Mail Merge Campaigns To Drive 35% Growth

Boomtrain is a San Francisco–based personalized marketing platform that uses machine learning to deliver relevant customer communications. After a near-failure in 2014 and a pivot to a content recommendation model, the small team needed to quickly scale outbound sales—150 cold emails per week wasn’t moving the needle and growth had stalled.

They adopted Yesware’s Mail Merge to automate and hyper-personalize prospecting, enabling reps to send up to 4,000 targeted emails per week and automate follow-ups while A/B testing messaging. The result was a 26x increase in weekly outbound emails, a 68% open rate, a 48% reply rate, and 35% new business growth in six months.

Boomtrain

Lauren McCrea

Director of Marketing & Partnerships