Case Study: Adidas nearly doubles birthday-trigger sales with Yespo widgets

x2 Sales with the "Happy Birthday" Trigger Thanks to a Targeted Widget

The sporting goods brand Adidas sought to increase sales from its automated "Happy Birthday" marketing trigger and chose to expand the campaign using a new channel. They partnered with vendor Yespo to implement a targeted widget as an additional touchpoint within their existing customer communication workflow, built using Yespo's CDP and automation tools.

Yespo's solution involved creating a targeted widget that displayed a birthday offer to a highly specific customer segment who had recently had a birthday but not yet made a purchase. This integration significantly enhanced the campaign's performance. The expanded workflow, powered by Yespo, led to a 46% increase in sales from the trigger, with the targeted widget alone generating 40% of the campaign's total sales and achieving a conversion rate more than three times higher than other widgets.

Adidas