Case Study: brabrabra increases conversions with Yespo personalized SMS

Women's Clothing Brand Increases Conversions in Two Weeks Using Personalized SMS

Yespo helped brabrabra, a Ukrainian lingerie brand, address a key challenge. The company discovered through a survey that many customers were unaware of a loyalty program that provided them with personal discounts after their first purchase. brabrabra had extensive customer data in Google BigQuery but lacked a centralized tool to communicate these personalized offers effectively.

The solution implemented by Yespo involved a deep integration with Google BigQuery to automate personalized SMS communication. Yespo's platform synced data to create dynamic segments and send automated SMS notifications to customers as soon as their discounts were activated. This solution generated a 10% share of the brand's online orders within the first month. The campaign was so successful that the investment in Yespo's integration paid for itself in just two weeks.