Case Study: Shafa.ua achieves up to 233% higher trigger conversions with Yespo

Up to 233% increase in trigger conversions with the help of recommendations

The Ukrainian marketplace Shafa.ua faced challenges with increasing email channel sales, improving customer retention, and automating its marketing communications. To achieve these goals, they partnered with the vendor Yespo to implement its Advanced Segmentation service and product recommendation technology.

Yespo's solution involved implementing a web tracking script and creating a series of automated trigger emails with personalized product recommendations. This included abandoned cart, abandoned view, and reactivation workflows. The results were significant, with Yespo helping to increase the conversion rate of the abandoned cart trigger by 25% and the abandoned view trigger by an impressive 233%. Reactivation emails also achieved a high conversion rate of 5%.

Shafa.ua