Case Study: TehnoYizhak boosts profit by 20% with Yespo App Inbox

TehnoYizhak - Customer Case Study

TehnoYizhak, an online gadget and accessory store chain, sought to improve customer experience and increase sales. Their challenge was that traditional channels like web push had high bounce and ignore rates, while promotional emails risked getting lost in crowded inboxes. They partnered with vendor Yespo to explore implementing Yespo's App Inbox feature as a new communication channel.

Yespo implemented its App Inbox solution, providing technical configuration and helping TehnoYizhak create both promotional messages and personalized triggered campaigns. This new channel delivered notifications directly to users' accounts on the website. The results were significant: within five months, App Inbox generated 20% of all profit from communication channels and showed a 23% higher ROI than email. Overall, the implementation led to a +20% increase in profit from their communication strategy.

TehnoYizhak