Case Study: ROCKET boosts retention and repeat orders with Yespo

ROCKET strategy retention in mobile apps

ROCKET, a leading Ukrainian food delivery service, faced the challenge of increasing customer retention and the share of orders coming through its mobile application. Their goal was to build long-term customer relationships from the first app install, automating communication and working with a large segment of inactive users. They partnered with the vendor Yespo to implement a sophisticated data-driven strategy.

Yespo's solution involved a comprehensive omnichannel approach powered by their CDP. This included a detailed onboarding process to collect user data, a month-long automated welcome email series, and personalized triggers across push, Viber, SMS, and email based on user behavior and preferences. The strategy focused on moving users from their first to their second order and then retaining them as loyal customers. By leveraging Yespo's platform for segmentation and automation, ROCKET significantly increased its number of repeat customers and made progress toward its goal of having 50% of all orders come through its app.

ROCKET