Case Study: Prom.ua boosts sales by 10% with Yespo personalized mobile triggers

Prom.ua Retention Marketing +10% Sales Thanks to Personalized Triggers in the Mobile App

Prom.ua, a major Ukrainian marketplace, faced the challenge of improving customer retention and increasing the efficiency of its marketing communications. Their goal was to move away from mass promotional messages and instead develop a personalized strategy focused on the full customer lifecycle, particularly within their rapidly growing mobile app. To achieve this, they partnered with the vendor Yespo to leverage its customer data platform.

Yespo implemented a solution using its features for tracking user behavior, deep segmentation, and AI-powered personalization. They developed over 70 automated mobile push notification campaigns with personalized triggers for scenarios like abandoned carts, price drops on favorite items, and reactivation of inactive users. This strategy resulted in a 10% growth in sales from the channel over two years, with personalized triggers becoming a key driver. The direct channel's share of orders also increased fivefold, significantly boosting retention and revenue.

Prom.ua

Anna Shchur

Head of Retention