Case Study: ANC Pharmacy boosts sales with Yespo personalized omnichannel triggers

Pharmacy Chain Increased Sales by 87% via Rich Messaging and by 34% via Email with Personalized Triggers

ANC Pharmacy, a leading pharmacy retailer in Ukraine, sought to improve the effectiveness of its digital customer communication and retention efforts. The company partnered with the marketing agency and omnichannel CDP vendor Yespo to implement a more personalized, automated marketing strategy.

Yespo implemented a series of behavior-based triggered campaigns across email, rich messaging, and SMS. The solution included abandoned cart and view messages, price drop alerts, a reactivation campaign, and automated emails from an online diagnostic service. As a result, ANC saw online sales increase by an average of 3% within two months. Yespo's rich messaging campaigns drove a massive 87% increase in revenue from that channel, while email revenue rose by 34%.

ANC Pharmacy

Roman Yentts

Head of Ecommerce