Case Study: Multiplex increases sales by 51.3% with Yespo customer segmentation

Multiplex case 50% More Sales with Simple Segmentation

Multiplex, the largest cinema chain in Ukraine, faced the challenge of providing more targeted and relevant communications to its customers as its services and geographic presence expanded. To move beyond generic messaging, they needed to segment their audience based on location and cinema preferences. They partnered with the vendor Yespo to implement a solution using its omnichannel platform for automated and promotional campaigns.

Yespo's solution involved collecting customer data through the Multiplex app, website, and purchase events to build detailed segmentation. This data was used to send highly personalized automated service messages and promotional emails tailored to a customer's preferred cinema and city. The results were significant, with segmented promotional emails seeing a 4% higher click-to-open rate and generating 51.3% more sales compared to non-segmented campaigns, demonstrating a major boost in engagement and revenue.

Multiplex