Case Study: Umico Market increases purchases by 1.5x with Yespo mobile push notifications

Marketplace Increased Purchases by 1.5x with Mobile Push Notifications

Umico Market, a large Azerbaijani marketplace and super app, faced the challenge of re-engaging users and increasing retention within their mobile application. They partnered with Yespo, utilizing its omnichannel customer data platform and mobile push notification capabilities, to automate customer communication and synchronize user data from their various online and offline services.

Yespo implemented multilanguage, automated triggered mobile push campaigns for scenarios like abandoned carts and price drops. This solution led to users making purchases 1.5 times more often and reduced abandoned carts by 20%. Yespo's platform also achieved a significantly higher open and conversion rate for these automated notifications compared to promotional pushes.

Umico Market