Case Study: Gold.ua increases revenue 5% with Yespo email data collection

Jewellery Ecommerce Increased Revenue by 5% Using Data Collected through Emails

The Ukrainian jewelry ecommerce retailer Gold.ua faced the challenge of needing to collect more data on its email subscribers to boost website registrations and increase sales. To achieve this, they partnered with the vendor Yespo, utilizing its system's dynamic block functionality within promotional email campaigns to gather this information in a non-intrusive way.

Yespo implemented a solution using targeted dynamic email blocks that prompted non-registered users to sign up and existing subscribers to provide data on important dates. This collected information was then used to power automated, personalized email series featuring special discount codes. As a result, Gold.ua saw a 17% registration rate among its subscribers, and these targeted campaigns generated 5% of the company's total email revenue.

Gold.ua

Konstantin Cherepinsky

Chief Executive Officer