Case Study: VARUS Achieves 1073% ROAS with Yespo's RFM Segmentation and Welcome Series

How VARUS Achieved ROAS of 1073% Thanks to RFM Segmentation and Welcome Series

VARUS, one of Ukraine's largest supermarket chains, sought to activate its customer database, collect behavioral data, and generate more leads. To address this, they partnered with vendor Yespo to implement its omnichannel CDP (Customer Data Platform) and employ sophisticated email marketing and segmentation strategies.

The solution from Yespo involved implementing RFM analysis to segment the customer base and launching a targeted three-email welcome series for new subscribers. This personalized approach, which extended into Viber and SMS messages, led to a remarkable return on advertising spend (ROAS) of 1073%. Yespo's platform enabled VARUS to effectively nurture different customer segments, turning one hryvnia invested into over ten in profit.

VARUS