Case Study: Le Gourmet boosts email database growth and drives first-month sales with Yespo

How to Set Up Basic Workflows in 40 Hours

Le Gourmet, an online store selling premium cookware, sought to improve its email marketing and convert website traffic into customers more effectively. They partnered with the vendor Yespo to implement basic automated workflows using the Yespo CDP platform, moving beyond their previous simple transactional emails.

Yespo implemented key trigger workflows for Abandoned Cart, Abandoned Views, a Welcome series, and a Birthday campaign, alongside a new website subscription form with double opt-in. This solution, set up in just 40 hours, led to a 30% growth of their email database and generated sales from the first month. Le Gourmet fully recouped its investment in Yespo's services and platform costs within four months, with the owner noting a significant increase in customer loyalty and engagement.

Le Gourmet

Dmytro Verba

Owner