Case Study: OSTRIV boosts sales with direct marketing automation from Yespo

How to Run Direct Marketing Strategy for an Online Store

OSTRIV, a multi-brand concept store, faced challenges with its email marketing due to an unsegmented database, low engagement from outdated contacts, and a lack of personalization. Their previous mass marketing approach was ineffective. They engaged the vendor Yespo to conduct an audit, improve communications, and develop a targeted direct marketing strategy to build better customer relationships.

Yespo implemented a comprehensive solution that included creating a master template to streamline design, fixing the double opt-in process to boost confirmation rates, and launching segmented welcome series and personalized triggers for abandoned carts and views. These efforts significantly improved key metrics; the email open rate for confirmations rose from 10% to over 53%, and clicks from abandoned cart emails increased by 1.5 to 2.5 times. The results provided a solid foundation for OSTRIV’s future marketing automation and personalization efforts.

OSTRIV

Anton Dedus

Director