Case Study: BUKI accelerates email campaign launches 5x with Yespo CDP

How to Migrate to Yespo CDP from Another Service and Accelerate Email Campaign Launch by 5 Times

BUKI, an international EdTech company, faced challenges with its previous email service platform, which was inefficient and required heavy developer involvement for campaign creation and management. The marketing team sought a more independent and agile solution to reduce launch times and leverage analytics, leading them to migrate to the Yespo Customer Data Platform (CDP).

Yespo provided a comprehensive CDP that empowered BUKI's marketers to create and launch campaigns directly without developer support. This solution accelerated campaign launch times by 5x, increased email delivery rates from 94% to 99%, and enabled rapid implementation of advanced features like AMP emails, which significantly boosted customer engagement.

BUKI

Svitlana Klymenko

Marketer