Case Study: Knygarnia “Є” streamlines email marketing migration and boosts results with Yespo

How to Migrate Email Marketing to our service

Knygarnia “Є”, a Ukrainian bookstore chain, wanted to smoothly migrate its email marketing to a new platform. The company approached the vendor, Yespo, for support in transferring from their previous ESP, seeking to implement advanced functionality, basic triggers, and redesign their email communications.

Yespo implemented a comprehensive solution that included domain verification, the creation of new email templates, the setup of web tracking and push notifications, and the transfer of contact lists and order data. The results were significant: the web push subscriber list tripled within two months, and the implementation of advanced email triggers increased their share of sales from 0.6% to 1.3%, eventually contributing an average of an additional 1.1% in sales and achieving an ROI of 605%.

Knygarnia “Є”

Margarita Nalisna

Marketing Manager