Case Study: MAUDAU grows its subscriber base and segments audiences with Yespo

How to Increase the Subscriber Base and Segment It by Preferences The Experience of MAUDAU

The Ukrainian brand MAUDAU sought to increase its subscriber base and segment it by customer preferences to send more relevant offers and increase profits from direct channels. To achieve this, they partnered with vendor Yespo and utilized its Customer Data Platform (CDP) to collect and process complex customer data.

Yespo implemented several interactive widgets on the MAUDAU website, including a survey and forms offering gifts or a bonus. These tools used double opt-in to collect qualified contacts and segment users based on their preferences and actions. The solutions were highly successful, with the subscription form widget driving a 79% increase in subscriber growth, and a significant percentage of new contacts subsequently made a purchase, providing MAUDAU with additional revenue.

MAUDAU