Case Study: Antoshka achieves 20% monthly email revenue growth with Yespo personalized recommendations

How to Get +20% Email Revenue Every Month with Product Recommendations

Antoshka, a major Ukrainian retailer of children's goods, partnered with the vendor Yespo to increase sales through automated and personalized email campaigns. Their challenge was to leverage user behavior data to drive more effective customer engagement and conversions.

Yespo’s solution involved implementing a series of behavioral triggers and product recommendation algorithms within automated emails. These included campaigns for abandoned carts, abandoned product views, price reductions, new items, and customer reactivation. This approach resulted in a 20% monthly increase in email channel revenue, with personalized emails performing significantly better than bulk campaigns across all key metrics.

Antoshka