Case Study: GTCbio improves email reporting accuracy with Yespo

How to Detect Bots in Email Marketing Campaigns GTCbio

GTCbio, a B2B conference production company, experienced a challenge with abnormally high and unrealistic open and click-through rates in their email marketing campaigns. This bot activity, originating from corporate email security firewalls, was distorting their performance data and hindering their marketing and sales automation. They used the Yespo platform for their email marketing.

The solution from Yespo involved a deep analysis of their campaign data to identify and isolate activity from bot-like user agents. This allowed Yespo to programmatically filter this non-human traffic out of GTCbio's performance reports. As a result, GTCbio gained accurate reporting, which enabled them to make more efficient marketing decisions based on real data and improve customer communication through direct outreach.

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