Case Study: 7days2go boosts event attendance with Yespo

How to Create Event Email Campaigns and Automate Contact Collection

The customer, 7days2go, was challenged with boosting attendance for its Here2Start Fest event and required assistance with its email channel. Their internal team was overwhelmed and struggled with a complicated email service provider, so they enlisted the vendor Yespo to develop and support their email marketing efforts.

Yespo implemented a comprehensive email automation strategy using its platform, integrating it with Eventbrite and HubSpot via Zapier. They created targeted invitation and reminder campaigns, a detailed pre-event information email, and a post-event welcome series. This solution led to a 33.8% increase in open rates and a 22.2% increase in click rates on reminder emails. Yespo successfully helped 50% of the existing contact base attend the event and automatically collected registrations from 12% of participants.

7days2go