Case Study: Stylus.ua boosts email channel revenue by 200% with Yespo

How to Boost Email Channel Revenue by 200%

Stylus.ua, an online retailer of household appliances and gadgets, faced challenges with low engagement and profitability in their email marketing. They partnered with the vendor Yespo to automate communications, implement an omnichannel approach, and increase subscriber engagement after an audit revealed issues with a fatigued database and a lack of segmentation or strategic design.

Yespo implemented a comprehensive solution that included a new email design with SMART blocks, a welcome email series, advanced segmentation, and gamification elements like a discount roulette. This strategy led to a 30% increase in active subscribers and a 150% expansion of the contact base. Most significantly, Yespo's work resulted in a 200% boost in revenue from the email channel for Stylus.ua.

Stylus.ua