Case Study: HeyLocate Automates Multilingual Customer Communication and Boosts Leads with Yespo

How to Automate Communication with the Audience From Different Countries

HeyLocate, a public information search engine, needed to convert more website visitors from its PPC campaigns into paying customers. Their challenge was communicating effectively with a multilingual audience across different countries to drive sales. They partnered with vendor Yespo and used its omnichannel CDP to automate communication through email and web push channels.

Yespo implemented a solution involving multilingual subscription widgets and automated welcome sequences in English, Spanish, Portuguese, French, and Turkish. This included setting up web push subscriptions, creating email templates, and developing targeted workflows. The results were significant, with Yespo helping HeyLocate attract 23,691 web push and 643 email subscribers. The first sales conversions occurred within a month of launch, demonstrating the effectiveness of the automated, multilingual strategy.

HeyLocate

Yehor Velichkovsky

Chief Product Officer