Case Study: DeepStateMap boosts widget conversions with Yespo

How to Achieve x3.9 Widget Conversion Boost

The customer, DeepStateMap, a real-time online map tracking the Russian-Ukrainian war, faced a challenge. With approximately 26 million monthly sessions, their not-for-profit platform needed a cost-effective solution to increase engagement and donations. Their existing services were either too expensive or lacked crucial features like SPA support and localization. They approached the vendor, Yespo, for a solution using its Claspo widget service.

Yespo implemented three tailored widgets for DeepStateMap. A news widget leveraging SPA support boosted conversions by 3.9 times. A multilingual donation widget slightly improved its conversion rate, and a geotargeted popup for a specific audience achieved a massive 32-fold conversion increase, jumping from 1.44% to 46.9%. Yespo's technology provided the necessary functionality within the project's budget, directly enabling these significant results.

DeepStateMap

DeepStateMap

Marketing Specialist