Case Study: Comfy boosts email sales with personalized recommendations from Yespo

How Product Recommendations Generate 49% Of Sales in Promo Emails and 20% In Trigger-Based Campaigns

Comfy, a major Ukrainian electronics retailer, sought to increase sales and improve customer experience by personalizing its email communications to encourage customers to order more. They partnered with the vendor Yespo to implement AI-powered product recommendations into their marketing strategy.

Yespo implemented its product recommendations service within Comfy's trigger-based and promotional email campaigns. The solution used a personalized algorithm, customized with Comfy's specific business rules, to display relevant products. The results were significant: personalized blocks generated 49% of the sales from promotional emails, while recommendations in trigger-based campaigns drove 20% of orders and 13% of the email channel's total income.

Comfy

Tetyana Novosadska

Leading specialist in personal Communications