Case Study: An International Outsourcing IT Company restores Gmail sender reputation with Yespo

How an IT Company Managed to Unspam in Gmail and Restore Their Sender Reputation

The customer, an international outsourcing IT company, faced a significant challenge with its email marketing as its campaigns were being blocked by Gmail due to a poor sender reputation and spam flags. The company engaged the vendor, Yespo, to restore its domain reputation, improve deliverability and open rates, and automate its marketing efforts.

Yespo implemented a comprehensive solution that included verifying a new sending subdomain, redesigning email templates, and executing a careful domain warm-up strategy using triggered confirmation emails. As a result, the company restored its sender reputation, achieving a zero spam rate according to Google Postmaster Tools. The open rate for a key confirmation campaign rose to 71.4%, and the base of active subscribers grew by 400% within one month.