Case Study: FREETOUR.com achieves 85% more email revenue with Yespo

FREETOUR.com boosts email revenue 85% with Yespo

FREETOUR.com, a platform connecting travelers with local guides, faced the challenge of a year-long average purchase cycle. Their email communication was limited to basic transactional messages, and they needed a strategy to stay visible to customers and turn newsletters into a stable revenue source. To address this, they partnered with vendor Yespo and its Customer Data Platform (CDP).

Yespo implemented a comprehensive retention strategy, which included auditing and validating the database, a gradual domain warm-up, and building automated lifecycle workflows. These workflows included welcome series, reactivation campaigns, and regular promotional newsletters mixed with engaging content. This solution resulted in an 85% increase in revenue from the email channel, successfully reactivating 400,000 customers, and maintaining a 50% open rate on promotional emails.

FREETOUR.com