Case Study: ROCKET achieves 152% ROI growth with Yespo

Food Delivery App Increased ROI by 152% through Segmentation by Order Parameters

The customer, Rocket, is an international food delivery app that faced a challenge in managing its rapidly growing user base. They needed to move from a one-size-fits-all approach to implementing sophisticated customer segmentation and personalized communication to improve key metrics, a task they accomplished with the help of the vendor, Yespo, and its customer data platform.

Yespo's solution involved implementing real-time segmentation based on detailed order parameters to send targeted mobile push notifications. This strategy allowed Rocket to convert more users, reactivate inactive customers, and increase sales through personalized offers. The results were significant, including a 40% reduction in new user churn, a 65% increase in orders, and an impressive 152% ROI, demonstrating the powerful impact of Yespo's personalized marketing approach.

ROCKET