Case Study: 925.ua brings back 92% more cart abandoners with Yespo

Email and Web Push Work Together to Bring Back 92% More Cart Abandoners

925.ua, an online retailer of silver jewelry and accessories, faced the challenge of effectively recovering abandoned shopping carts and encouraging users to complete their purchases in a timely manner. To automate and improve their cart recovery strategy, they partnered with the vendor Yespo to implement an omnichannel marketing solution.

Yespo's solution was to implement a combined workflow using both web push notifications and email campaigns, which were sent simultaneously within hours of a cart being abandoned. This approach leveraged the unique strengths of each channel to reach a broader audience. The result was a powerful, complementary strategy that helped 925.ua drive back 92% more shoppers and recover significant revenue.

925.ua