Case Study: Pandashop achieves 600% email revenue growth with Yespo

+600% in Revenue from Email Channel through Triggered Emails and Widgets

Pandashop, a large online hypermarket in Moldova, faced the challenge of automating its marketing to better engage its 300,000-strong multilingual customer base. The company struggled with cohesive communication and sought to attract new customers, maintain audience interest, and reactivate inactive subscribers. To address this, they turned to the omnichannel CDP platform and expertise of the vendor, Yespo.

Yespo implemented a comprehensive solution involving 11 automated trigger workflows, including a welcome series, abandoned cart triggers, and reactivation campaigns. They also integrated bonus subscription widgets and used gamification. This strategy led to a dramatic 600% increase in revenue from the email channel, with specific triggers generating significant sales, such as the "Out-of-Stock" campaign which resulted in 37 purchases totaling over 110,000 lei.

Pandashop