Case Study: Zootovary.com boosts retention campaign revenue with Yespo App Inbox

+28.4% in Revenue Thanks to App Inbox ZOOTOVARY.COM

Zootovary.com, a chain of pet stores in Kyiv, Ukraine, faced the challenge of increasing the effectiveness of its customer communications in a competitive market. To boost campaign revenue and reactivate users, they partnered with vendor Yespo to implement a new communication channel, the App Inbox.

Yespo implemented the App Inbox channel to enhance Zootovary.com's triggered and promotional campaigns. This solution led to a 28.4% increase in revenue from retention campaigns over nine months, with specific campaigns like an interactive "Feed the cat" game seeing a 45.4% revenue increase and a 48.1% conversion rate.

Zootovary.com