Case Study: FIRO-tour increases clicks by 9% with YesElf user onboarding

How innocent pop-up windows increased CTR by 9%

FIRO-tour, one of the leading travel agencies in Slovakia, wanted to make it easier for website visitors to orient themselves among its many holiday categories and offers. The agency partnered with YesElf and used its user onboarding platform to guide visitors through the holiday selection experience on the website.

YesElf implemented a walkthrough pop-up that directed users to destination search and filtering options, helping them move more quickly from the homepage to relevant offers. In A/B testing across more than 60,000 visitors, the solution increased clicks from the main page to destination subpages by 9.85% and boosted holiday reservations by 9.25%.

FIRO-tour

Marcel Siekel

Director