Case Study: National Geographic creates a collectible annual travel volume with Yes&

National Geographic creates first collectible annual travel volume with Yes&

National Geographic sought to extend its storytelling legacy by transforming its Best of the World franchise into a flagship annual volume. The challenge, addressed with the vendor Yes&, was to create more than a simple destination guide; the publication needed to embody the brand's prestige and become a highly anticipated collectible for readers.

Yes& applied its branding and design expertise to create a premium editorial experience. The solution used expansive photography, refined typography, and deliberate pacing to turn destination stories into an immersive journey. This established National Geographic’s first collectible annual travel volume, extending its editorial authority into a new premium format and creating a scalable design framework for future editions.

National Geographic