Case Study: Fuddruckers achieves 3x higher conversion rate than Google with Yelp Branded Profiles

Yelp outperforms Google for Fuddruckers

Fuddruckers, a multi-location restaurant brand, needed to turn local searchers into paying customers and wanted a platform that would outperform other search options. The challenge was finding high-intent local consumers and converting their visits into measurable leads—calls, directions and in-store purchases—more effectively than competitors like Google.

Using Yelp Branded Profiles and support from MomentFeed to manage listings, reviews and reporting, Yelp delivered significantly better results for Fuddruckers: a 3x higher conversion rate than Google, with Yelp users showing strong purchase intent (92% of consumers make a purchase after visiting Yelp).

Fuddruckers

Adam Brower

Director of Digital Strategy and Guest Experience