Case Study: Firehouse Subs achieves 5x higher conversion rate with Yelp

Yelp outperforms Google for Firehouse Subs

Firehouse Subs needed to boost local customer visits and conversions across its restaurants in a market where consumers rely on review sites to decide where to buy. With potential diners using Yelp to research nearby options, the brand faced the challenge of turning local search traffic into real-world purchases.

By using Yelp Branded Profiles and working with MomentFeed to manage listings and reviews, Firehouse Subs drove significantly higher intent from local searchers — Yelp delivered a 5x higher conversion rate than Google (MomentFeed, Apr–Jun 2017), and research shows 92% of consumers make a purchase after visiting Yelp. The result: more calls, directions, and store visits that translated into measurable sales lift.

FireHouse Subs

Matt Olsen

Senior Manager of Digital Marketing