Case Study: American Honda Motor Company achieves a 63% increase in customer leads with Yelp Ads

Yelp Ads drove leads for car sales and repair orders to three dealers in the Los Angeles area

American Honda Motor Company, which includes over 1,300 dealerships offering car sales and auto repair for Honda and Acura, tested Yelp Ads to prove the power of Yelp to drive awareness and engagement. To do so, Honda made Yelp a Preferred Marketing Provider and ran Yelp Ads on three dealerships in the Los Angeles Metro.

The Yelp Ads campaign delivered strong results: a 3x increase in user views to their Yelp Business Pages (from 2,020 to 6,534), a +63% increase in customer leads (from 567 to 923), 45% of customer leads were mobile calls to the dealership, and a 2x return on ad spend.

Honda