Yelp
42 Case Studies
A Yelp Case Study
The Table Café is a neighborhood restaurant in Southwark led by Shaun, who has run the business for a decade and recently celebrated 11 years. Their biggest challenges were building a team-first culture and facing the brutal financial realities of running a restaurant, while also learning to manage reputation and marketing in the digital age.
They addressed this by adopting social media early—claiming their Yelp page in 2011 and focusing on Facebook, Twitter and Instagram—sharing honest behind-the-scenes content and actively listening to online reviews. That approach strengthened customer relationships, guided operational improvements, and helped solidify the café’s local presence and resilience over more than a decade.