Case Study: Susan's Bakery achieves 128% more views, 40% more mobile calls & 79% more website clicks with Yelp

Susan’s Bakery - Customer Case Study

Susan’s Bakery is a home-based bakery in Boulder, CO, run by Susan Walanski. After exhausting free online marketing and finding Google AdWords’ keyword-auction model difficult to budget and manage, she signed up for Yelp Ads because of its simpler pricing and straightforward contract.

Yelp’s impressions-based program provided targeted placement for bakery searches, tracking tools and dedicated account management; within six months Susan saw a 128% increase in user views, a 40% increase in mobile calls and a 79% increase in clicks to her website. Susan also reports continued growth—highlighting a 1,044% year‑over‑year increase in customer leads—and says the predictable monthly pricing made budgeting easy.

Susan’s Bakery

Susan Walanski

Owner