Case Study: SpotCo achieves 2x return on ad spend and boosts Broadway ticket sales with Yelp Local Audiences (Yelp)

SpotCo, a marketing agency for Broadway shows, uses Yelp Local Audiences to boost ticket sales

SpotCo, a leading marketing agency for Broadway shows, needed an innovative way to reach “in‑market” consumers—specifically tourists and entertainment-seekers visiting New York City. They ran targeted campaigns using Yelp Local Audiences to put ads in front of Yelp users traveling to NYC who were actively looking for entertainment.

Using Yelp Local Audiences, SpotCo delivered over 2 million highly targeted impressions in 30 days and found the segments to be a qualified, engaged, ready-to-buy audience. The campaign averaged a 2x return on ad spend, produced a cost-per-acquisition comparable to other high-value channels, and prompted SpotCo to renew and allocate additional budget to the YLA program.

Spotco