Yelp
42 Case Studies
Case Study: Scottie's Deli achieves rave reviews and strong community connections with Yelp
A Yelp Case Study
Scottie's Deli - Customer Case Study
Scottie’s Deli, opened in Oklahoma City in 2017 by Eric Fossett, is a traditional-style deli serving house-cured, smoked and cooked meats, scratch-made soups, salads and family meals. Facing the challenge of launching a classic deli in the age of digital reviews and social media, Eric drew on his experience as a former Yelp Elite to build both a menu and guest experience that would stand out online.
Eric honored his deli roots with carefully prepared house-made ingredients, nostalgic decor, and proactive customer engagement—inviting guests and reviewers to give feedback so issues can be resolved on the spot. The approach paid off: Yelp reviewers (including many Elites) praise the pastrami, corned beef, tomato soup and clean Uptown space, helping Scottie’s earn a loyal following and strong online reputation.
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Scottie's Deli
Eric Fossett
Owner