Case Study: Round Table Pizza achieves 30% increase in orders with Yelp Ads

Round Table Pizza ran Yelp Ads to increase orders across California

Round Table Pizza, known for “the last honest pizza,” wanted to boost orders across California. As a long-time Yelp advertiser, the brand ran a 30‑day performance-based Yelp Ads campaign and added an “Order Online” call-to-action on its Yelp Business Pages to drive more customer action.

The campaign delivered strong results: a 67% increase in user views and a 37% increase in customer leads (mobile calls, directions, and website clicks), which drove about 1,130 orders — roughly a 30% lift versus the prior month. Mobile-call orders rose from 608 to 790 (+30%) and online orders from 260 to 340 (+31%).

Round Table Pizza