Case Study: Regis Corporation achieves 7x increase in Yelp page views and 3x increase in customer leads with Yelp Ads

Regis Corporation used Yelp Ads to build brand awareness and increase foot traffic

Regis Corporation, an industry leader operating over 10,000 salon locations under brands like Supercuts and SmartStyle, faced a visibility challenge: many SmartStyle salons are located inside Walmart stores and aren’t as easy for walk‑in customers to discover. To raise brand awareness and attract new clients, Regis tested Yelp Ads targeting SmartStyle locations.

Using Yelp Ads, Regis drove a dramatic lift in discovery and engagement: in the first month of the campaign user views of Yelp business pages increased 7x and customer leads (website clicks, mobile calls, directions/map views, and check‑ins) increased 3x. During the campaign paid ad clicks accounted for 74% of user views and 68% of customer leads, demonstrating strong paid-driven performance.

Regis Corporation