Case Study: Regal Cinemas achieves 139% increase in Yelp page views and 77% more customer leads with Yelp Ads

Regal Entertainment Group ran locally targeted Yelp Ads to attract moviegoers to their theatres

Regal Entertainment Group, the largest and most geographically diverse theatre circuit in the U.S., wanted to boost ticket sales around the release of Star Wars: The Force Awakens. To do this, Regal selected a group of locations and ran performance-based, locally targeted Yelp Ads to attract nearby moviegoers.

The Yelp Ads campaign drove substantial engagement: user views of Regal Cinemas’ Yelp pages rose 139% (from 15,105 to 36,133) and customer leads increased 77% (from 4,536 to 8,049). Customer leads include clicks to the website, mobile calls, directions/map views, and mobile check-ins.

Regal Cinemas